A native of Kerala and a medical doctor by training, Dr. Venu Vasudevan joined the Indian Administrative Service in 1990.
He has served the Tourism and Culture sectors in a variety of capacities. It was during his tenure as Director, Kerala Tourism, and later as Secretary, Department of Tourism, that Kerala transformed its market positioning and built up a strong private-public partnership, culminating in Kerala being recognised by the National Geographic Traveler as one of the 50 ‘must-see’ destinations of the world. Kerala Travel Mart, the biggest international travel mart in India, is his brainchild. He served the Ministry of Tourism, Government of India, and played a pivotal role in formulating the ‘Incredible India’ campaign.
Actively pursuing his passion for theatre, he is an actor in the theatre group ‘Abhinaya Theatre Research Centre’. With parts in four recent productions, Venu has been touring with the group within the country.