Juan-Manuel GUIMERÁNS, is the Director General for Culture and Tourism of the Valladolid City Council. He has participated in international projects linked with Heritage and Social & Economic development, such as the transformation of abandoned Heritage sites into new Cultural venues, the development of International Arts Festivals, or the creation of new centres for the promotion of Creativity.
Regular lecturer in several Universities and Civil Service Institutes in Spain, he is also the author of several publications about Public Management. Currently, he is working on one of his passions: Cinema. As Secretary General of the Spain Film Commission (SFC) since 2018, and Focal Point of “Valladolid UNESCO Creative City of Film”, since 2019, his focus is the preservation of the audiovisual heritage and the development of a strong and sustainable Audiovisual HUB in Spain, strengthening collaboration with the most important film territories worldwide, specially US, India & China.